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GE’s Opening Day

March 28, 2024 | by Steve Winoker

As we prepare for the spin-off of GE Vernova and launch of GE Aerospace in just a few days, we are reminded of GE’s incredible legacy. GE has been powering innovation for over a century, even lighting Major League Baseball’s first night game in 1935. Today, GE launches its final campaign in a beautiful tribute to the rich history of the company, and the innovative culture that both GE Aerospace and GE Vernova will carry forward as independent companies – inventing the future of flight, and electrifying and decarbonizing the world.

Please enjoy this sneak peek of GE’s short film that will air throughout the weekend as baseball season begins. 

Watch how GE is making tomorrow brighter:

We can't wait to introduce you to the next generation of GE on April 2nd and thank you for your continued support.

Steve and team